Canva’s State of Visual Communication Report: The neuroscience behind why design-led companies win

  • Visual communication is no longer optional: Design-led companies are achieving stronger brand cohesion, clearer communication, and faster go-to-market outcomes.
  • Neuroscience shows it works: Creative visual content triggers memory encoding 74% faster and generates significantly more emotional engagement than dull alternatives.
  • Gen Z demands it: 90% say they do their best work visually, and 83% use unapproved tools just to communicate effectively within outdated systems.

Every week, the average company burns through nearly nine different visual communication tools, losing time, clarity, and cohesion in the process. Teams spend 25 hours producing work that could take 10. And despite investing billions into visual content creation globally, most organizations are losing value through fractured systems and text-heavy workflows that neuroscience now proves simply don’t work.

Our newly-released State of Visual Communication Report reveals a striking truth: while some companies still debate the importance of visual communication, the most forward-thinking organizations are already seeing measurable ROI. And the reasons are as scientific as they are aesthetic: visually engaging content triggers memory encoding 74% faster than dull alternatives. This isn’t just a matter of design preference; it’s biology.

State of Visual Communication Report: The neuroscience behind why design-led companies win

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