CannedWater4Kids (CW4K) and INX International Ink Co. have joined forces to send a rush delivery of drinking water to help in the Hurricane Harvey disaster relief efforts. A truckload of 52,800, 12-ounce cans of fresh, purified water is scheduled to arrive today at a Red Cross Distribution Center near Houston.
Hurricane Harvey made landfall for the first time on August 25 and landed a devastating blow to the Gulf Coast of Texas. A multiple-day event, the Category 4 storm with 130 mph winds was the most powerful hurricane to hit the US in more than a decade. Damage caused by the high winds, torrential rains and record flooding displaced more than 30,000 people and prompted more than 17,000 rescues.
The effects of Hurricane Harvey will impact southeast Texas for a long time. Fortunately, humanitarian efforts from companies including CW4K and INX are helping the efforts in Texas.
“This is the first of many truckloads we hope to send,” said Greg Stromberg, CannedWater4Kids water charity CEO. “Without hesitation, we helped. It was the right thing to do because clean, safe drinking water is a valuable resource. One doesn’t realize how valuable until it is gone.”
“We are doing our part as good corporate citizens,” remarked Renee Schouten, director of marketing for INX. “It is important to be there for people, in good times and in bad. Providing clean water to communities enduring a crisis will aid in recovery and hopefully give some sense of comfort to those in need.”
Added Stromberg, “Coordinating and financing the water delivery was a team effort. We couldn’t have done it without the help of INX International and the Red Cross organization. Their help and support was incredible.”
CW4K is no stranger to disaster relief. Whether it was the earthquakes in Japan and Haiti, Hurricane Sandy in New Jersey in 2012, or help for the lead-contaminated municipal water supply in Flint, MI, the 501c3 charity was there with clean, safe drinking water packaged in 12-ounce aluminum beverage cans.
The launch of a new Green Star System and Green Card in March this year, from Antalis Packaging, will support customers to transition to a more sustainable future. The launch of the Green Star System and Green Card follows a survey Antalis recently conducted in partnership with IFOP among its customers in six countries (Denmark, France, Germany, Netherlands, Poland and UK). The study revealed customers’ CSR commitment, particularly in the areas of packaging, where the impact on the environment makes it a major issue for companies. According to the survey, environmental friendliness is the third most important consideration when buying packaging. Circular economy, carbon footprint and product origin are also factors. Antalis’ Green Star System and Green Card makes it easier for companies to access environmental information about products as well as compare their performance against a set of criteria.
Paper Excellence is pleased to have received $8.6 million of the more than $70 million in provincial funding announced by the CleanBC Industry Fund yesterday. “This funding is being invested at four of our BC mills into projects that will reduce the mills’ greenhouse gas (GHG) emissions and improve efficiency,” said Graham Kissack, Vice President, Environment, Health & Safety, and Corporate Communications. “Programs like the CleanBC Industry Fund are helping industry achieve British Columbia’s ambition for a low carbon future.” The four mills—Catalyst Crofton, Catalyst Port Alberni, Howe Sound Pulp & Paper, Skookumchuck Pulp—employ more than 1,500 people in rural BC and make an economic contribution of $2.25 billion annually. “Separate from the economic impact these mills have in their local communities, our products are spearheading carbon reduction every day,” said Kissack. “Our paper and pulp products are made from a renewable resource that often displace existing plastic products.”
In so many fundamental ways, environmental sustainability is baked into the nature of the paper and paper-based packaging industry – from the ability and financial incentive to regrow its primary raw material to the biodegradability of its products. As the call for the circularity of product lifecycles is growing louder, paper has always had a head start. And the industry’s strong support and investment in recycling has transformed the circularity of paper products from vision to reality. At a time when there is growing alarm about the low recycled rates of other materials, paper recycling is a stark exception. While the recycling rate of other materials is as low as the single digits – for example, the U.S. Environmental Protection Agency reports the recycling rate for plastics is just 8.7% – 66% of all paper products in the United States and 70% in Canada are being recycled. This is near the theoretical maximum recycling rate when items like hygiene products and long-held items such as archived records and books are excluded. For those grades that can be almost entirely recovered and reused, such as corrugated cardboard boxes, the recycling rates are higher than 90%.