Aldi has big expansion plans for 2026 as it celebrates 50 years in the United States. The discount grocery giant plans to open more than 180 new stores across 31 states this year, pushing it closer to its goal of 3,200 stores by the end of 2028. It also announced plans to open three new distribution centers within the next three years. As part of its 2026 expansion, Aldi will enter two new states, Maine and Colorado. It also will grow its footprint in fast-growing metro areas such as Phoenix and Las Vegas.

Crafting memorable creative that will compel and delight an audience is likely the most challenging task in the campaign process. Without a creative, brand-right theme, the campaign won’t get traction and meet objectives. That said, coordinating and executing the big idea is just as important. If the campaign isn’t organized and executed well the investment will be wasted. Here are the five essential steps for getting a marketing campaign off the ground: https://www.jschmid.com/blog/campaign-building-blocks-coordinate-your-campaign/

Reviewing email programs for the holiday season is crucial to ensure that your email marketing campaigns are optimized for this busy and competitive time of year. The holiday season presents a unique opportunity to engage with your audience, drive sales, and strengthen customer relationships. To make the most of this season, brands should ensure their email marketing efforts are well-prepared, strategic, and effective. Here are some key areas to focus on during your holiday email program review: 1. Ensure that your automated feeds are actually on and working. 2. Abandon cart emails have one of the highest engagement and conversation rates. 3. Is your ESP capturing all abandoned cart / browse emails? 4. Incorporate a first-time buyer nurture series. Click Read More below for additional insight.