Beer Packaging Milestones & Curiosities on Tap at Museum

From groundbreaking cans to an inexplicably indestructible bottle, the National Brewery Museum chronicles the fascinating history of beer and its packaging in America.

  • From stoneware to aluminum: Beer packaging has evolved dramatically, reflecting changing consumer needs and technology.
  • Size matters: Half-gallon “picnic bottles” and miniature collectibles show how packaging has adapted to different occasions.
  • Innovation endures: The unbreakable century-old bottle and revolutionary 1935 beer can showcase packaging ingenuity.

Tucked into the rolling hills of southwest Wisconsin, the town of Potosi, WI, is home to the restored Potosi Brewing Company complex that houses the National Brewery Museum.

Spread across three floors, the museum is a showcase of American brewing history, highlighting classic marketing promotions, beer packaging innovation, and one-of-a-kind curiosities. For beer lovers, packaging enthusiasts, or anyone with a thirst for Americana, it’s a worthy detour 30 minutes from Dubuque, IA. As a refreshing bonus, your $10 admission ($8 for seniors) includes a pint of tap-fresh beer from the main floor brewpub.

Beer Packaging Milestones, Curiosities on Tap at Museum

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