Amazon overtakes Best Buy in electronics spending share

The way people interact with brands is not as orderly or linear as a customer journey map seems to indicate – or a sales funnel, for that matter. I’m not implying that understanding, mapping and optimizing the customer journey, and your path to conversion isn’t mandatory – it is. But I am suggesting that it’s worth looking further in an attempt to understand the way actual, living, breathing, thinking humans experience your brand. As a human, I can attest that my journey from awareness to purchase and later repurchase is never linear or orderly. If we drill down to a closer view, we can talk about the cluster of interactions that are driven by something the customer did. Place an order? There’s a cluster of activity there. Visit the website? There’s a cluster of interactions there. Sign up for email? Ad cluster. more at source: https://www.jschmid.com/blog/look-inside-the-customer-journey/

Receiving the Amazon catalog in the mail seemed like an industry event. The biggest online retailer in the world mailing a catalog? For many of us that grew up in the catalog world, we felt vindicated; print is powerful. But with all the muscle in the world, how do you think their catalog stacked up? Did they take advantage of the power of this media or did they miss the mark? Is there anything we can learn from their efforts? Let’s dig in and see … https://www.jschmid.com/blog/the-amazon-catalog-the-good-bad-ugly/

A mixed-use retail destination is on its way to the site of the former Motorola headquarters outside of Chicago. Full-service real estate firm UrbanStreet Group has announced the groundbreaking of the Veridian master-planned community’s retail district, a 30-acre "urban-inspired" destination that will bring new shopping, dining and entertainment experiences to Schaumburg, Ill., a northwestern suburb of the Windy City. The first phase of the retail district at Veridian will deliver 100,000 sq. ft. of retail and restaurants, anchored by a 26,000-sq.-ft. The Fresh Market grocery store, along with 321 modern apartments. At full build-out, UrbanStreet says the district will include more than 200,000 sq. ft, of retail and restaurant space and over 600 residential units, adding to the 225-acre site already home to TopGolf.