Trade (Consumer Book) Revenues Up 10.9% for Month of September, and Down 3.2% Year-to-Date The Association of American Publishers (AAP) today released its StatShot report for September 2025, reflecting reported revenue for Trade (Consumer Books), Religious Presses, and Professional Publishing. Total revenue across all categories for September 2025 was up 14.4% as compared to September 2024, coming in at $1.7 billion. Year-to-date revenues were down 0.4%, at $10.9 billion for the first nine months of the year.

The Federal Trade Commission on Wednesday proposed new restrictions on companies' ability to use behavioral advertising techniques to serve ads to children under 13. The proposal effectively would require operators of websites and apps to obtain opt-in consent from parents at least twice before serving behaviorally targeted ads to children. First, the companies would have to obtain parents' consent to collect children's personal data, including data stored in cookies or other pseudonymous identifiers; then, companies would have to separately obtain parents' consent before sharing that data for behavioral targeting purposes.

With mail volume down overall, marketers are reporting less competition and higher response rates with their direct mail and catalog campaigns. As more people stay (and shop) at home, each direct mail piece is being seen by more people in the household, and consumer catalog businesses are welcoming a significant increase in response, with many struggling to meet demand, writes Stephen Lett in Total Retail. Lett believes this favored status for catalogs and direct mail is likely to continue long after our current pandemic lifestyle is lifted. “Consumers are likely not to rush back to bars, restaurants, retail stores, etc., even when there’s a medically accepted vaccine. Many will remain cautious, adopting a wait-and-see attitude,” he writes. “Others will be set in new ways of functioning. They have adapted to a new and safer or more cautious way of living their everyday lives. The transition back to pre-COVID ways of doing things won’t be like flipping a light switch.”