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Adidas extends CEO’s contract amid record revenues

Bjørn Gulden has made “tremendous operational and financial progress,” according to the board. The retailer’s 2025 revenue reached 24.8 billion euros.

On the back of strong Q4 and full-year earnings, Adidas has extended CEO Bjørn Gulden’s contract through the end of 2030. The vote of confidence comes three years after Gulden joined the retailer from rival Puma

“With his long-standing experience, his deep understanding of our industry, his strong leadership, and his clear focus on quality growth, Bjørn Gulden drove the successful turnaround of Adidas during the past three years”, Thomas Rabe, chairman of the supervisory board, said in a statement. “Under his leadership, Adidas has made tremendous operational and financial progress in a challenging environment, laying a strong foundation for further sustainable top- and bottom-line growth in the future.”

Adidas extends CEO’s contract amid record revenues | Retail Dive

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