Abandoning packaging sustainability a ‘serious strategic miscalculation’: Bain

Although many companies have publicly toned down their sustainability messaging, they’re still investing in sustainability initiatives — especially for packaging — according to a report that Bain & Co. released Thursday. Losing momentum on sustainability would be “a serious strategic miscalculation” for paper and packaging, especially as regulation is “now shaping economics at scale,” it says.

Despite curbing some external messaging, numerous businesses are still prioritizing sustainability behind the scenes. Sustainability also is a leading purchasing criterion for packaging customers, with 59% of the 125 respondents to a 2025 survey saying they would switch suppliers within three years if their sustainability metrics weren’t being met.

Abandoning packaging sustainability a ‘serious strategic miscalculation’: Bain | Packaging Dive

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