AAP September 2025 StatShot Report: Overall Publishing Industry up 14.4% for Month of September, and Down 0.4% Year-To-Date

Quad/Graphics, Inc. a marketing experience company that solves complex marketing challenges for its clients, has been ranked 26 among the top healthcare marketing firms in North America according to the Medical…

Advertisers still rely on third-party cookies for programmatic, with retail becoming the largest programmatic buyer on the programmatic. Although Google plans to eliminate third-party cookies by the end of 2024 and fully implement the Privacy Sandbox, its targeting cookie alternative, the industry is far from prepared. Despite several setbacks, the industry continues to move forward. The larger programmatic spenders have shifted more investments to cookie alternative traffic to test and analyze performance before third-party cookies disappear.

Adobe announced the general availability of Adobe Content Hub with Adobe Experience Manager (AEM) Assets. AEM Assets is the leading digital asset management system (DAM) used by brands to manage their entire library of images, videos and other content that drives the creation of marketing campaigns and digital experiences. AEM Assets is used by the majority of the Fortune 50, including 8 of the 10 largest media companies, 9 of the 10 largest financial services companies and 8 of the 10 largest retailers. Customers worldwide include ASICS, Cisco, The Coca-Cola Company, Henkel, Prudential Financial, T-Mobile and Volkswagen. Content Hub enables brands to reimagine how creative assets are used across their organization and with external partners, driving major efficiency gains. With a new easy-to-use interface, teams have every brand-approved asset at their fingertips while being able to access an all-in-one design tool through Adobe Express and Firefly generative AI — directly in the existing flow of work. Content Hub also removes inefficiencies by ensuring proper asset reuse and resolving any inconsistencies, while providing usage analytics and governance controls for sensitive launches. With Content Hub, brands can optimize a key component of their content supply chain, the end-to-end business process every company needs to deliver content required for marketing campaigns and personalized customer experiences.