Since its inception, the Two Sides North America Anti-greenwashing Campaign has eliminated literally billions of instances of paper-related greenwashing in the United States and Canada – and engagement with large utilities, banks and insurers in January and February has set the pace for millions more in 2023.
So far this year, seven additional companies representing 40 million customers have removed “go green, go paperless,” “go paperless, protect the environment” and similar claims from their marketing communications.
read more at: https://twosidesna.org/US/40-million-more-consumers-now-safeguarded-from-anti-paper-greenwashing/?utm_medium=email&utm_campaign=TSNA%2040%20Million%20More%20Consumers%20Now%20Safeguarded%20from%20Anti-paper%20Greenwashing&utm_content=TSNA%2040%20Million%20More%20Consumers%20Now%20Safeguarded%20from%20Anti-paper%20Greenwashing+CID_d951efbd5faf8351249962120ae9e50c&utm_source=Email%20marketing%20software&utm_term=READ%20MORE
Related Posts
Heinzel Group is a member of the “4evergreen” alliance, which strives to increase the share of fiber-based packaging in order to sustainably reduce the impact on climate and the environment. In addition, the alliance aims to increase knowledge and raise awareness of the advantages of fiber-based materials in society. Among other things, the initiative advocates the development of optimized collection systems and appropriate recycling infrastructures. Members of the “4evergeen” alliance are represented throughout the entire fiber-based packaging value chain: paper, board and packaging producers, technology and material suppliers, waste sorting and collection companies, and retailers.
Every October is an exciting time for the industry as we celebrate National Forest Products Week and get to remind the world of the many benefits of choosing paper and paper packaging. At home, school, the workplace and all points in between, paper, packaging, tissue and wood products provide undeniable value to consumers and communities across the country. And the best part of using forest products for everyday use is they are made from a renewable and recyclable resource.
In 2015, the industry recovered 66.8 percent of paper and paperboard in the U.S. And we achieve continuously high recovery rates through the voluntary, market-driven recovery system. Compared to other recyclable commodities, the recovery rate of paper and paper-based packaging from municipal solid waste streams is very high.
Promoting increased paper recycling is an integral part of our industry’s sustainable practices. Since AF&PA instituted the first paper recovery goal, the industry has worked with partners to promote increased paper recovery in communities, on college campuses, in schools, and businesses. click Read More below for more of the story
Smurfit Westrock is pleased to announce that it has been recognized as one of the Top 250 World’s Most Sustainable Companies by Sustainability Magazine.
The official Top 250 World’s Most Sustainable Companies 2025 list launched on September 9, 2025, during Sustainability LIVE London.
This prestigious ranking celebrates the organizations leading the way in sustainability, ESG and climate action around the world. Compiled by Sustainability Magazine, a BizClik brand, the list recognizes companies driving measurable impact through innovation, leadership and long-term commitment to sustainable business practices.
“We are honored to be included in the Top 250 World’s Most Sustainable Companies list,” said Garrett Quinn, chief sustainability officer, Smurfit Westrock. “This recognition reflects our commitment to the circular economy, which is at the heart of our business, and our belief that sustainable business is good business.”
Quinn added, “Since 2017, a team of our highly skilled designers have been dedicated to our Better Planet Packaging initiative, developing and implementing innovative, sustainable solutions and supporting our customers’ ambitions to reduce waste and lower carbon emissions through the entire packaging supply chain.”