Since its inception, the Two Sides North America Anti-greenwashing Campaign has eliminated literally billions of instances of paper-related greenwashing in the United States and Canada – and engagement with large utilities, banks and insurers in January and February has set the pace for millions more in 2023.
So far this year, seven additional companies representing 40 million customers have removed “go green, go paperless,” “go paperless, protect the environment” and similar claims from their marketing communications.
read more at: https://twosidesna.org/US/40-million-more-consumers-now-safeguarded-from-anti-paper-greenwashing/?utm_medium=email&utm_campaign=TSNA%2040%20Million%20More%20Consumers%20Now%20Safeguarded%20from%20Anti-paper%20Greenwashing&utm_content=TSNA%2040%20Million%20More%20Consumers%20Now%20Safeguarded%20from%20Anti-paper%20Greenwashing+CID_d951efbd5faf8351249962120ae9e50c&utm_source=Email%20marketing%20software&utm_term=READ%20MORE
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Anti-paper greenwashing works, unfairly costing the U.S. paper, printing and mailing sector huge sums in lost revenue each year. But Two Sides North America’s (TSNA) Anti-greenwashing Campaign is succeeding in eliminating many of these misleading claims, clawing back hundreds of millions for these businesses, according to the results of the latest TSNA study. In their efforts to cut costs, many leading U.S. financial institutions, utilities, telecom companies and other service providers are using unsubstantiated environmental marketing claims – greenwashing – to persuade consumers to switch from paper to digital bills and statements, suggesting that going paperless is “green,” “saves trees” or is “better for the environment.” The new TSNA research results illustrate the damaging effects these greenwashing claims have on the U.S. paper, printing and mailing sector, finding that 65% of those who have seen anti-paper greenwashing claims are influenced to switch from paper to electronic bills and statements. The study, conducted in partnership with global research firm Censuswide, also showed that the Two Sides North America Anti-greenwashing Campaign is having a powerful impact, preserving more than $308 million in annual revenue for the sector.
Stakeholders around the world are invited to comment on the Cameroonian, Canadian and Uruguayan national forest certification systems, following their submission to PEFC for endorsement. To give your feedback, head to our Online Consultation Tool.
This is the first time Cameroon has submitted its national forest certification system to PEFC, an important step forward for PEFC certification in Africa. If successfully endorsed, Cameroon will join Gabon as one of the countries leading the way for the certification of sustainable forest management practices in the continent. Make your comments now! The deadline for comments is 9 July 2017.
For Canada and Uruguay, this is the third and second time, respectively, that the countries have applied for endorsement by PEFC. The deadline for comments on both these systems is 3 July 2017 – give your feedback for Canada and Uruguay. click Read More below for additional detail
A study undertaken late in 2015 by Leger the Research Intelligence Group asked international buyers of wood, pulp and paper in the United States, Europe and Asia about their perceptions of forest products and environmental issues. (fpac.ca/leger) The results are comparable to a similar survey done by Leger two years ago.
“Once again the Canadian forest products industry is getting top marks when it comes to our environmental credentials,” says Derek Nighbor, the CEO of FPAC. “Our sector has worked hard to reduce our environmental footprint and we are committed to continual improvement. This survey shows international customers feel confident when they source forest products from Canada.”