Imports at major U.S. container ports are expected to remain below prior year levels for the first half of 2026. U.S. ports covered by Global Port Tracker handled 2.08 million twenty-foot equivalent units (TEUs) — one 20-foot container or its equivalent — in January 2026, although the ports of New York/New Jersey and Miami have not yet reported their data. That was up 3.8% from December 2025 but down 6.4% year over year. Hackett Associates founder Ben Hackett said it is too soon to gauge the impact of the conflict in Iran on import cargo volume. "The immediate impact on containerized traffic to the United States is not likely to be substantial since little U.S.-bound container cargo is sourced from the region," Hackett said. "While it is too early to measure in the monthly data, increasing oil and gasoline prices will inevitably drive structural inflation if the conflict persists. That, in turn, could squeeze consumer discretionary spending and U.S. manufacturing, and ultimately drive down import volumes in the longer term."

Last week I wrote an article about why Contribution Per Order (CPO) should be the critical revenue metric that businesses use rather than Return On Ad Spend (ROAS). As a reminder, while ROAS is an efficient measuring metric, it cannot assign health to a channel, making it a relatively useless tool. In contrast to ROAS, Contribution Per Order (CPO) brings in the magnitude of the campaign segment targeted. This metric subtracts the marketing cost and cost of goods from each order to determine how profitable each of those segments is contributing to top-line demand and bottom-line profits. In one of my side comments in this blog, I mentioned the need to analyze Paid Search programs utilizing the same metrics and by further separating into branded terms vs. non-branded terms. In a recent year-end seasonal review with one of my clients, Paid Search was only reporting at a macro level (combining branded and non-branded search), which can be misleading. As shown below, Paid Search has a relatively positive CPO compared to traditional print prospecting (+$1.16 vs. -$2.15). Without understanding the full impact, this client was considering marketing decisions to expand Paid Search, reduce print prospecting, and potentially eliminate print programs—leading to potentially devastating results.

The White House on Thursday called for a host of new technology laws -- including ones that would restrict data collection and targeted advertising. “There should be clear limits on the ability to collect, use, transfer, and maintain our personal data, including limits on targeted advertising,” the administration stated Thursday at a meeting regarding tech platforms. “We especially need strong protections for particularly sensitive data such as geolocation and health information, including information related to reproductive health.” The Biden-Harris administration also said it was seeking an overhaul of Section 230 of the Communications Decency Act, which currently protects tech companies from a broad range of lawsuits over material posted by users.