Chris Carpenter, President and owner of Sun Prairie, Wisconsin-based Royle Printing, describes why his catalog and magazine printing operation invested in an eight-unit Goss Sunday 2000 heatset web offset press with double former folder. He also discusses the current industry-wide paper shortage.
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LSC Communications, Inc. announced that the U.S. Bankruptcy Court for the Southern District of New York has approved its previously announced stock and asset purchase agreement, under which an affiliate of Atlas Holdings LLC with the support of certain of LSC’s secured creditors (the “Creditor Group”), will acquire substantially all of the Company’s assets. “With the Court’s approval of the sale, we are able to move forward with this value-maximizing transaction that represents the best path forward for all LSC stakeholders,” said Thomas J. Quinlan III, LSC Communications’ Chairman, President and Chief Executive Officer. “We are confident that through this partnership with Atlas, LSC will be uniquely well-positioned to strengthen and grow our market-leading position and provide our customers with the same high standards of quality, reliability and innovation. On behalf of the LSC Board and management team, I would like to sincerely thank all of our employees for their hard work and dedication throughout this process.” The transaction remains subject to customary closing conditions, including regulatory approvals. The transaction is expected to close during the fourth quarter of 2020.
Quad/Graphics announces a new technology platform for testing direct marketing that lifts response rates, increasing reliability and shortening time to market at a fraction of the cost of traditional mail testing. The testing platform, called Accelerated Insights, is a virtual platform that can test up to 20 content variables in one pass. It uses a sophisticated persona matrix that combines demographics with emotional characteristics to predict what factors motivate someone to act on an offer. All of this can be accomplished without a physical mailing. Using Accelerated Insights, Quad has helped direct marketers: • Reduce total testing time to 60 days; • Realize 97 percent level (+/-3 percent) accuracy on projections; • Achieve increase in response rates of 18 to 27 percent; and • Lower testing costs by as much as 90 percent. “Marketers have been following the same testing methods for decades, many times with disappointing results,” said Scott Harvey, Quad/Graphics Senior Vice President of Marketing Solutions. “This technology creates a roadmap for campaign creative that tells marketers exactly what is most important to customers and prospects.” Click Read More below for additional information.
R.R. Donnelley & Sons Company was honored with the 2020 3M Supplier of the Year Award in recognition of the company’s contribution to improving 3M’s competitiveness. This year,3M recognized 20 suppliers supporting the U.S. and Canada, among thousands in its global supply base, for world-class performance in providing products and services. These suppliers were identified and rated based on actions taken to improve 3M’s competitiveness and overall supplier performance. A virtual awards ceremony was held Feb. 4, 2021.