The overwhelming majority of luxury goods sales are taking place in stores. New data from Euromonitor International reveals that in 2025, physical luxury stores accounted for 81% of personal luxury goods sales, with 52% of high-income shoppers preferring to shop in-store for fashion – up from 36% in 2023. The report found the global luxury market is valued at $1.5 trillion in 2025, and that the category "remains resilient" despite continued macroeconomic challenges “Amidst market uncertainty, the industry is undergoing a profound transformation, shifting from product-centric models to experience-driven engagement,” said Fflur Roberts, global insight manager for luxury goods at Euromonitor International. “Wellness, lifestyle and emotional resonance are emerging as new markers of status, reshaping how brands connect with consumers.”

Globally, ecommerce sales so far in the holiday season have exceeded $1 trillion, according to data from Salesforce. It found that from Nov. 1 through Dec. 15, online shoppers have spent a combined $1.033 trillion. That’s 7% growth compared to the same time frame in 2024, Salesforce data shows. In the U.S., ecommerce sales over that time period reached $238 billion, marking 4% growth, Salesforce reported. Meanwhile, Adobe Analytics data from a similar period — Nov. 1 through Dec. 12 — shows U.S. consumers have spent $187.3 billion in online sales. That would be 6.1% growth compared to the same period in 2024, according to Adobe.

Finance leaders are remaining cautious about the economy with 2026 around the corner. Deloitte’s latest CFO Signals survey, which captures insights from finance chiefs in North America and around the globe, revealed that the overall level of confidence in current and future business conditions edged up in the third quarter of 2025, coming in at 5.7. The previous quarter, the score stood at 5.4, and one year ago, it was at 5.  Despite the slight increase, CFOs appear to be on the fence about the current status of the North American economy. Only 20% of the respondents think the region’s present economy is “very good” or “good.” Only 8% think it's “very bad” or “bad,” while the rest are neutral. CFOs remained risk averse in the third quarter, according to Deloitte’s survey. Only 36% of respondents said they think now is a good time to be taking on greater risk. This figure is just slightly above the reading last quarter, and on par with the two-year average of 39%.