Melanie De Caprio, VP of Marketing at SG360°, discusses the key findings of a recent study confirming how B2C marketers value personalized direct mail as part of their marketing mix, and why consumers — especially digital natives — enjoy receiving relevant direct mail pieces.
view short video at: https://www.piworld.com/xchange/digital-printing/study-confirms-marketers-consumers-preference-relevant-direct-mail/#ne=d7f0e6e16b0d037f71fc050491da5623&utm_source=today-on-piworld&utm_medium=newsletter&utm_campaign=2021-10-07
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According to the report, total printing-writing paper shipments decreased 14% in October compared to October 2024. Total printing-writing paper inventory levels decreased 2% when compared to September 2025.
Across the 3 major printing-writing categories—uncoated free sheet (UFS), coated free sheet (CFS), and mechanical (MECH)—shipments declined at similar rates. MECH experienced the steepest drop, while UFS and CFS fell in line with the overall printing-writing decline.
In brief: Losses deepened at the U.S. Postal Service in the first quarter of FY 2026. Severe winter storms have tightened freight capacity across multiple U.S. states, and a threat to delay the opening of an important new bridge connecting Detroit with Windsor, Ontario, is injecting additional uncertainty into the logistics industry. Paper companies continue to raise prices amid production declines, while paper availability is also being affected by winter storms. Tariffs under the Trump administration continue to evolve following the U.S. Supreme Court’s decision invalidating the administration’s emergency tariffs.
As a former CEO of two advertising agencies, Bob Hoffman knows a thing or two about the advertising world. The US-based former adman has ruffled many feathers in his demolishing of many of the myths about online advertising, and he remains a thorn in the side of the industry. Hoffman’s blog, ‘The Ad Contrarian’, is in my view, required reading for anyone who cares about the future of the advertising industry, while his many books on the topic make for uncomfortable but necessary reading.