“Lift Off” is the new Sappi publication that explores and explains how pairing print with digital can be a potent formula for transforming marketing results. After all, there’s a reason why nine out of ten people remember a brand after receiving its advertising in their letterboxes. And why campaigns that use magazines deliver a 161% improvement in customer acquisition. And why, for that matter, targeted printed catalogue distribution during peak periods can generate ROI of between 300% and 900%. And there’s no reason why the strategic marketing implications of facts like these shouldn’t be brought home to more brands, advertisers and consumer companies.

Just a reminder to sign up for the upcoming free webinar, Rethinking Catalogs: New Technology, New Processes, New Economics, to be held on August 10th at 1:00 pm Eastern Time. Lands’ End Creative Director Daniel Hetzer and Inkjet Insight Founding Partner Elizabeth Gooding will discuss how catalog creative and production processes are adapting to new customer attitudes, technical capabilities and economic realities. Takeaways: • How shifting customer attitudes are affecting retail buying patterns • Objective approaches to measuring catalog and direct mail effectiveness • The impact of Covid-19 on cataloging • Trends toward personalization and customization that predate the pandemic and those that can be used effectively and efficiently • Consideration of new strategies for when to print, what to print and how to print. For more info and to register go to: https://us02web.zoom.us/webinar/register/WN_6eXQly3hTnmwD8mamsUJhg

Holiday return rates have dramatically risen since the pre-pandemic area. Close to one-in-five (17%) holiday purchases will be returned, and total returns for purchases made during the 2025 holiday season are expected to amount to approximately $160 billion. New analysis emailed to Chain Store Age from business-to-business resale platform B-Stock also indicates there will be a slightly higher return rate of 19% for online holiday purchases, totaling roughly $50 to $60 billion dollars. B-Stock data further reveals that holiday return rates have more than doubled since 2019, which was the last holiday season before the outbreak of the COVID-19 pandemic. Other findings include that the return percentage for online holiday apparel purchases is closer to 30%, and that processing a return can cost a retailer around 30% of the item’s original price, or higher for low-cost products.