The Book Manufacturers Institute (BMI) recently commissioned well-known pollster Frank Luntz to find out how parents view the effectiveness of various learning materials, including books, textbooks and workbooks. The most definitive conclusion was that virtually every parent wants physical materials as part of student learning. 85% of parents want physical books in some form, and 88% think they are important and essential learning tools.
In summarizing the study results, Luntz said, “With parents keenly aware of the shortcomings of online learning thanks to the pandemic, this finding is only surprising in its intensity and uniformity. Every demographic and geographic subgroup agrees: printed materials are essential to student learning.”
much more at: https://twosidesna.org/US/parents-of-students-in-grades-k-through-12-show-overwhelming-preference-for-printed-books-over-digital/?utm_medium=email&utm_campaign=TSNA%20The%20Latest%20News%20from%20Two%20Sides%20North%20America&utm_content=TSNA%20The%20Latest%20News%20from%20Two%20Sides%20North%20America+CID_4439dd43c09f5949f08727cd52c67bf5&utm_source=Email%20marketing%20software&utm_term=Find%20out%20more
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Print media saw significant disruption during the coronavirus pandemic as many people moved online for news and information, but consumers’ preference for receiving and reading print on paper has rebounded over the past two years. This according to a new survey commissioned by Two Sides North America and conducted by global research firm Toluna. “Some observers predicted that people who switched from paper to digital media during the pandemic would never return, but this has not been the case,” says Two Sides North America President Kathi Rowzie. “Across every category of media included in the survey, from books and magazines to newspapers and product catalogs, consumers’ preference for paper has increased since 2021.”
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