The Book Manufacturers Institute (BMI) recently commissioned well-known pollster Frank Luntz to find out how parents view the effectiveness of various learning materials, including books, textbooks and workbooks. The most definitive conclusion was that virtually every parent wants physical materials as part of student learning. 85% of parents want physical books in some form, and 88% think they are important and essential learning tools.
In summarizing the study results, Luntz said, “With parents keenly aware of the shortcomings of online learning thanks to the pandemic, this finding is only surprising in its intensity and uniformity. Every demographic and geographic subgroup agrees: printed materials are essential to student learning.”
much more at: https://twosidesna.org/US/parents-of-students-in-grades-k-through-12-show-overwhelming-preference-for-printed-books-over-digital/?utm_medium=email&utm_campaign=TSNA%20The%20Latest%20News%20from%20Two%20Sides%20North%20America&utm_content=TSNA%20The%20Latest%20News%20from%20Two%20Sides%20North%20America+CID_4439dd43c09f5949f08727cd52c67bf5&utm_source=Email%20marketing%20software&utm_term=Find%20out%20more
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We are very proud to announce that Ink has signed a new partnership with the UK’s iconic challenger airline Virgin Atlantic, where we will revamp its inflight magazine Vera, as well as represent all media sales. From September, we will create an upgraded magazine for Virgin Atlantic’s loyal customers, with a complete relaunch in October. The new Vera will be a dazzling entertainment and travel magazine, that cleverly connects the onboard entertainment offering with original destination tips from across Virgin Atlantic’s global network. Mark Anderson, Executive Vice President, Customer at Virgin Atlantic said: “Offering our customers a unique and memorable experience is absolutely key to us at Virgin Atlantic; so we are delighted to be working with Ink’s expert team to give our inflight magazine a total makeover. Expect a new and exciting travel and entertainment magazine from October 2017.” Click Read More below for more of the story.
Savvas Learning Company, a next-generation K-12 learning solutions leader, today announced the acquisition of Pointful Education, a provider of innovative, online career and technical education (CTE) courses that prepare students with the industry knowledge and skills needed for future careers. Specializing in career-focused courses and certification exam preparation for middle and high school students, Pointful Education offers a wide range of virtual and blended learning solutions that engage students in career exploration and prepare them for the workforce. Its robust catalog features 55 courses that are aligned with nationally recognized career clusters. The courses offer engaging instructional design packed with interactives, videos, projects, language translations, and text-to-speech functionality.
Highlights:*Underlying revenue down 17% on prior year largely due to COVID-19*Group sales decline largely reflects test centre and school closures in Global Assessment and International. After deterioration from March to May we saw improving sales trends in June.*Global Online Learning sales grew 5% due to strong enrolments in new and existing schools in Virtual Schools and slight revenue growth in OPM with good growth in continuing programs offset by discontinued programs.*Global Assessment declined 27% due to the impact of test centre closures in Professional Certification (Pearson VUE), cancellation of spring testing in Student Assessment and school closures impacting Clinical Assessments.*North American Courseware declined 14% with US Higher Education Courseware declining in line with expectations due to the continuation of trends seen in 2019, and a modest impact from the closure of campus-based bookstores. We saw a weaker performance in courseware in Canada largely as a result of school and bookstore closures. *International declined 23% due to the disruption in businesses which rely on physical locations including school and test centre closures.