As we approach a new year, these are the questions marketers should be asking. The world has been flipped upside-down and it’s critical that you question everything. Join the FWD forum as three industry partners provide answers, case-studies and a clear blueprint as you begin creating your own way FWD. Who should attend? Anyone involved with print, data & analytics and digital marketing are guaranteed to take away actionable items. Don’t miss this opportunity to create sustainable growth!
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The overwhelming majority of luxury goods sales are taking place in stores.
New data from Euromonitor International reveals that in 2025, physical luxury stores accounted for 81% of personal luxury goods sales, with 52% of high-income shoppers preferring to shop in-store for fashion – up from 36% in 2023. The report found the global luxury market is valued at $1.5 trillion in 2025, and that the category "remains resilient" despite continued macroeconomic challenges
“Amidst market uncertainty, the industry is undergoing a profound transformation, shifting from product-centric models to experience-driven engagement,” said Fflur Roberts, global insight manager for luxury goods at Euromonitor International. “Wellness, lifestyle and emotional resonance are emerging as new markers of status, reshaping how brands connect with consumers.”
The data privacy and cybersecurity risks of email correspondence are finally getting the attention they deserve. There’s a growing awareness that “phishing” – the digital exploit of sending emails that look and feel like real communications from known senders, but instead contain or link to a variety of harms – is the menace behind an estimated 90% of cybersecurity compromises. Now, consumers are learning that 70% of emails they receive are tracking them in some way, thanks to groundbreaking analysis from Princeton computer scientist Steven Englehardt, PhD, and his research team. This is a very big deal for the millions of consumers who want the option to receive paper notices from their service providers. And it should ring alarm bells at companies that are removing paper choice, charging fees or switching customers to electronic delivery without express consent. The mere act of opening an email often unknowingly shares the recipient’s email address, triggering unwanted interactions with numerous third parties, which in turn enables additional tracking across the web that can potentially link the email to online activities without consent. Third party data brokers are sophisticated in creating extensive behavioral profiles across devices and even offline channels, all linked to consumers’ email addresses. And to make matters worse, popular free email services such as Google’s Gmail scan messages to collect data on things like purchases, travel details, even what bills are coming due.
The July 2025 USPS Marketing Mail rate increase is here, and it’s reshaping the economics of direct mail. While many marketers are focused on rising postage costs, fewer realize that how and where you enter mail into the USPS system now matters more than ever.
Enter SCF dropship: a critical cost-saving tactic that can make or break your direct mail ROI moving forward.
On July 13, 2025, USPS implemented an average 7.4% increase in Marketing Mail rates, up to 15% for some formats. And while that’s a challenge on its own, there’s a second, equally important change flying under the radar: the elimination of Network Distribution Center (NDC) entry discounts.
That means marketers who used to benefit from NDC dropship rates are now facing higher costs for those same mail pieces, unless they shift strategy.
The solution? SCF (Sectional Center Facility) dropship, which is now the deepest discount level available for most campaigns.