As we approach a new year, these are the questions marketers should be asking. The world has been flipped upside-down and it’s critical that you question everything. Join the FWD forum as three industry partners provide answers, case-studies and a clear blueprint as you begin creating your own way FWD. Who should attend? Anyone involved with print, data & analytics and digital marketing are guaranteed to take away actionable items. Don’t miss this opportunity to create sustainable growth!
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Join Brent Niemuth, President, as he jet-sets across Europe's cultural highlights in a journey through the French Riviera, Italy, the Swiss Alps, and Spain. At each destination, Brent draws from the local landmarks to reveal a unique facet of branding. This time, Brent draws inspiration from the top of the Alps in Lausanne, Switzerland. Welcome to a series where culture meets branding insights, delivering quick and practical insights that redefine your understanding of brand identity and success. Watch video at: https://jschmid.com/branding-abroad-the-swiss-alps/
The Association of American Publishers (AAP) released its StatShot report for June 2025 reflecting reported revenue for Trade (Consumer Books), Religious Presses, Higher Education Course Materials, and Professional Publishing.
Total revenues across all categories for June 2025 were down 1.3% as compared to June 2024, coming in at $1.1 billion. Year-to-date revenues were down 1.7%, at $6.3 billion for the first six months of the year.
Year-to-date Trade revenues were down 2.8% at $4.3 billion for the first six months of the year. Hardback revenues were up 0.7%, coming in at $1.5 billion; Paperbacks were down 8.1%, with $1.5 billion in revenue; Mass Market was down 29.8% to $42.0 million; and Special Bindings were down 1.5%, with $89.9 million in revenue.
With back-to-school schedules everywhere in continual flux, this BTS shopping season has gotten as unpredictable as hurricane tracking. While the National Retailer Federation reports a large increase in consumer spending as parents buy pricey new laptops and desks for home schoolrooms, national advertisers are taking a hall pass. Kantar says advertising spending for back-to-school is off 70% so far this year. The best word for consumer sentiment is still confusion. Kantar’s polling finds 13% of consumers are comfortable sending children back to school “as soon as possible,” 14% want to wait more than six months, and 25% fall somewhere in between one and five months. More than half of also say they don’t know.