Concerns about price increases due to tariffs won’t stop consumers from celebrating Halloween this year. Halloween spending is expected to reach a record $13.1 billion this year, according to the National Retail Federation’s annual consumer survey conducted by Prosper Insights & Analytics. The figure is up from $11.6 billion last year and tops the previous $12.2 billion record set in 2023. Per-person spending has reached a record high of $114.45. That's nearly $11 more than last year and up from the previous record of $108.24 in 2023. Most Halloween shoppers (79%) anticipate prices will be higher this year specifically because of tariffs, the survey found. Despite reservations, nearly three-quarters of consumers (73%) plan to celebrate the holiday, in line with last year’s 72%.  Candy continues to be the most popular purchase, with total spending expected to reach $3.9 billion. Across other categories, 71% plan to purchase costumes and spending is expected to reach $4.3 billion.

The humble e-commerce site is getting a major upgrade at Lowe’s. The Mooresville, North Carolina-based home improvement retailer is expanding a feature that uses customer data — things like location, browsing behavior and past purchases — to personalize its website. The feature is now being rolled out to a percentage of customers — though Lowe’s declined to specify how many — with a broader launch planned by the end of the year. The personalization will show up through modular content blocks on Lowe’s website that can be swapped, reordered or customized based on customer behavior.

Nike is renaming its world headquarters in Beaverton, Ore. in honor of its co-founder and first employee Phil Knight. Now known as the Philip H. Knight Campus (PHK), the company said Tuesday that the renamed 400-acre property will serve as a tribute to Knight’s ongoing legacy, as well as a permanent reminder of the founder’s mentality that Nike employees are encouraged to bring to work every day. Beyond a dedication, the new name “represents a living expression of Nike’s roots and a powerful reflection of Knight’s enduring spirit: restless, bold and forever believing in what’s possible,” the Swoosh said in a statement. The first stage of the campus, dedicated in October 1990, united Nike employees – who previously had been scattered across a couple dozen buildings throughout Portland, Oregon – into six buildings that took the names of elite athletes, including Joan Benoit Samuelson, Michael Jordan, John McEnroe, Steve Prefontaine and Mike Schmidt. Nike’s explosive growth in the 1990s, and the hiring spike that ensued, prompted an expansion that roughly doubled the size of the campus, with new buildings named after Nike athletes such as Ken Griffey Jr., Mia Hamm, Jerry Rice and Pete Sampras.