CBS News featured Onward Reserve, a valued Lett Direct client and The Dingley Press, a trusted partner in a segment that aired nationally this week. This informative story confirms the importance of catalogs as a major driver of traffic to the web. It’s very well done and we want to share this segment with you in case you missed it.
https://www.cbsnews.com/videos/printing-catalogs-is-a-booming-business-in-this-state/?utm_source=Lett+Direct+Subscribers+-+Updated&utm_campaign=97d482fee6-2017_09_20&utm_medium=email&utm_term=0_3f5db68a9d-97d482fee6-465671601&mc_cid=97d482fee6&mc_eid=6c15c235f5
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People are tired of looking at screens. Since February 2020, the number of weekly virtual meetings has risen around 150%, with the amount of time people spend in those meetings up around 252% — that is a lot of time staring at screens all day long. For marketers looking to reach that same audience, online or mobile ads are losing their effectiveness as people seek to step away from the digital world when they end their workday. This is where direct mail comes in — a medium that has never gone away, but is seeing a resurgence post-pandemic. “There has been a permanent change in how mail is being used as a marketing channel,” Gary Masse, CEO of IWCO Direct, points out. “Now mail is the channel that breaks through the digital clutter to gain your prospects’ attention, while being coordinated with online channels to drive greater response in all channels.” Deloitte’s “2021 Connectivity and Mobile Trends Survey” found that the average household now has an average of 25 connected devices, with 38% of households connecting additional devices in the past few years.
During the early days of the COVID-19 crisis, many printing companies scrambled successfully to be designated as essential businesses. For the future of many of these businesses, this was a life or death move — a valiant effort to protect both the business and the jobs therein. As the crisis has developed over the past few months, numerous companies have proven how truly essential they are to the communities they serve, providing capabilities, expertise, and a lifeline for other businesses. Here are a few ways PSPs are supporting their local communities — both during this crisis and well beyond. 1. Finding the Way - Addressing the need for social distancing, and to apply order to what, before the crisis, was a free-form shopping experience, many PSPs with wide-format printing capabilities are producing floor graphics urging social distancing, specifying “one way” in retail aisles, and signifying spacing in check-out or register queues. 2. Creating Functional Barriers - One of the ways the world of retail shopping has changed due to the COVID-19 crisis is the creation of barriers between customer and cashier.
RRD, a global provider of marketing, packaging, print, and supply chain solutions, is investing in first-to-market robotic technologies and advanced digital print presses from HP to transform its Austell, GA facility into a state-of-the-art commercial print hub. The investment doubles the site’s workforce and sets a benchmark for rapid, high-volume digital production and automation. The investment enables RRD to deliver high-speed, high-quality, variable print-on-demand services to meet evolving client demand and anticipated industry shifts. The Austell site features HP’s new Indigo 120K Digital Press and PageWide Advantage 2200 with HP Brilliant Ink. The equipment is designed to empower high-volume production businesses by delivering speed, reliability, and cost-efficiency.