CBS News featured Onward Reserve, a valued Lett Direct client and The Dingley Press, a trusted partner in a segment that aired nationally this week. This informative story confirms the importance of catalogs as a major driver of traffic to the web. It’s very well done and we want to share this segment with you in case you missed it.
https://www.cbsnews.com/videos/printing-catalogs-is-a-booming-business-in-this-state/?utm_source=Lett+Direct+Subscribers+-+Updated&utm_campaign=97d482fee6-2017_09_20&utm_medium=email&utm_term=0_3f5db68a9d-97d482fee6-465671601&mc_cid=97d482fee6&mc_eid=6c15c235f5
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11 Thought Leaders present their views on what lies ahead. Tony’s Chocolonely’s is the fastest-growing major chocolate brand in the UK. Kesh is the B2B Sales Manager at Tony’s Chocolonely. She is here to explain the story behind the brand, an impact company, committed to ending exploitation in cocoa and how they are using the power of personalised print. She leads the personalised bars business in the UK, working with businesses to drive awareness of their mission, get more personalised bars into more hands and drive impact.
The Clemson Graphic Communications program has proven to produce knowledgeable, experienced professionals ready for the work place after graduation. SPC is always looking for ways to grow the future of print and is committed to the success of young professionals in the industry. In an effort to fill the gaps between college print programs and the industry itself, we asked a series of questions to Clemson staff and alumni. Associate Professor for the Department of Graphic Communications, Doctor Eric Weisenmiller, along with alumni and current SPC employees, Kiki Heron, 2016 graduate, and Audrey Prochaska, 2021 graduate provide their insight below: HOW DO COLLEGE PRINT PROGRAMS HELP PROMOTE THE INDUSTRY? Eric W: College Graphic Communications programs are promoting the industry by building upon fundamental knowledge of the production practices taught in the core curriculum. Awareness about the industry is key, I believe, as many students are not necessarily aware of the industry’s scope.
WHAT CAN THE PRINT INDUSTRY DO MORE OF TO HELP PRINT PROGRAMS SUCCEED? EW: Three things come to mind in regards to this: 1. Having industry provide meaningful internship opportunities for our students 2. Keeping open doors to welcome our students for site visits, sponsored attendance, mentorship relationships, and collaborative projects 3. Providing a bit of material support to allow for hands-on experiences to continue to take place on campus for student projects.
R.R. Donnelley & Sons Company announced its work to create tangible moments for Kindli, a social media alternative focused on positivity and connecting people with acts of kindness. Kindli Cards, printed by RRD, are Kindli’s proprietary, patent-pending method of tracking kind acts all around the world. These cards include a unique, user-specific QR code and personalized messages. Kindli’s strategic partnership with RRD allows for this level of customization. This includes workflows specific to variable programming required for personalized codes and automated order entry, enabling quick speed-to-market regardless of order quantity.