CannedWater4Kids (CW4K) and INX International Ink Co. have joined forces to send a rush delivery of drinking water to help in the Hurricane Harvey disaster relief efforts. A truckload of 52,800, 12-ounce cans of fresh, purified water is scheduled to arrive today at a Red Cross Distribution Center near Houston.
Hurricane Harvey made landfall for the first time on August 25 and landed a devastating blow to the Gulf Coast of Texas. A multiple-day event, the Category 4 storm with 130 mph winds was the most powerful hurricane to hit the US in more than a decade. Damage caused by the high winds, torrential rains and record flooding displaced more than 30,000 people and prompted more than 17,000 rescues.
The effects of Hurricane Harvey will impact southeast Texas for a long time. Fortunately, humanitarian efforts from companies including CW4K and INX are helping the efforts in Texas.
“This is the first of many truckloads we hope to send,” said Greg Stromberg, CannedWater4Kids water charity CEO. “Without hesitation, we helped. It was the right thing to do because clean, safe drinking water is a valuable resource. One doesn’t realize how valuable until it is gone.”
“We are doing our part as good corporate citizens,” remarked Renee Schouten, director of marketing for INX. “It is important to be there for people, in good times and in bad. Providing clean water to communities enduring a crisis will aid in recovery and hopefully give some sense of comfort to those in need.”
Added Stromberg, “Coordinating and financing the water delivery was a team effort. We couldn’t have done it without the help of INX International and the Red Cross organization. Their help and support was incredible.”
CW4K is no stranger to disaster relief. Whether it was the earthquakes in Japan and Haiti, Hurricane Sandy in New Jersey in 2012, or help for the lead-contaminated municipal water supply in Flint, MI, the 501c3 charity was there with clean, safe drinking water packaged in 12-ounce aluminum beverage cans.
Brazil has become the first jurisdiction worldwide to permit the commercial use of FuturaGene’s genetically engineered eucalyptus. The Brazilian National Technical Commission on Biosafety (CTNBio) approved the commercial use of the yield-enhanced eucalyptus developed by FuturaGene. According to the company, field experiments conducted since 2006 at various locations in Brazil have demonstrated an approximate 20% increase in yield compared to its equivalent conventional variety.
The company says this approval represents the most significant productivity milestone for the renewable plantation forest industry since the adoption of clonal technology in the early 1990s. This approval enables the production of more fiber using less resources.
Eduardo Rojas Briales, former Assistant Director-General and Head of the Forestry Department at FAO and Chair of the Collaborative Partnership on Forests, was elected the new Chairman of PEFC International at the 26th PEFC General Assembly. “The past years have seen forests being put at the centre of key global debates, especially in combating climate change,” said Mr Rojas Briales, following his election. “This unprecedented fact provides huge opportunities to share broadly the expertise accrued in the PEFC family with key stakeholders in these deliberations.” “Although PEFC’s main instrument is certification, its mission and grounding values are much broader and go much further. Bottom up, locally anchored forest management by families, communities, or indigenous peoples, as well as by other private and public players, is the backbone of PEFC. There is no other organization world-wide that represents the forest community in an integrated manner like the PEFC.”
UPM has been listed as the forest and paper industry leader in the Dow Jones Sustainability Europe Index (DJSI) for 2016-2017.
"We believe that customers, investors and other stakeholders value our responsible operations that keep risks under control and create business opportunities. Innovations such as lighter publication paper grades, renewable diesel or biochemicals e.g. for medical end-uses create benefits to our stakeholders and the society, and thereby increase the company value. Being listed as the top company in the Dow Jones Sustainability Index in Europe shows that we have been succeeding in our actions and engagement and that the results are also noted outside", says Pirkko Harrela, Executive Vice President, Stakeholder Relations.