CannedWater4Kids (CW4K) and INX International Ink Co. have joined forces to send a rush delivery of drinking water to help in the Hurricane Harvey disaster relief efforts. A truckload of 52,800, 12-ounce cans of fresh, purified water is scheduled to arrive today at a Red Cross Distribution Center near Houston.
Hurricane Harvey made landfall for the first time on August 25 and landed a devastating blow to the Gulf Coast of Texas. A multiple-day event, the Category 4 storm with 130 mph winds was the most powerful hurricane to hit the US in more than a decade. Damage caused by the high winds, torrential rains and record flooding displaced more than 30,000 people and prompted more than 17,000 rescues.
The effects of Hurricane Harvey will impact southeast Texas for a long time. Fortunately, humanitarian efforts from companies including CW4K and INX are helping the efforts in Texas.
“This is the first of many truckloads we hope to send,” said Greg Stromberg, CannedWater4Kids water charity CEO. “Without hesitation, we helped. It was the right thing to do because clean, safe drinking water is a valuable resource. One doesn’t realize how valuable until it is gone.”
“We are doing our part as good corporate citizens,” remarked Renee Schouten, director of marketing for INX. “It is important to be there for people, in good times and in bad. Providing clean water to communities enduring a crisis will aid in recovery and hopefully give some sense of comfort to those in need.”
Added Stromberg, “Coordinating and financing the water delivery was a team effort. We couldn’t have done it without the help of INX International and the Red Cross organization. Their help and support was incredible.”
CW4K is no stranger to disaster relief. Whether it was the earthquakes in Japan and Haiti, Hurricane Sandy in New Jersey in 2012, or help for the lead-contaminated municipal water supply in Flint, MI, the 501c3 charity was there with clean, safe drinking water packaged in 12-ounce aluminum beverage cans.
Tetra Pak has introduced a new collaborative innovation model with leading paperboard producers, a move aimed at tackling the food packaging industry’s sustainability challenges. The traditional operating model of a linear supply chain has changed, and a new partnership ecosystem model is emerging, where the entire industry works in close collaboration. This brings together not only producers and suppliers, but also research institutions, universities and start-ups in an attempt to find solutions. According to the latest research the global food supply chain system is responsible for 26% of global greenhouse gas emissions; a third of all food is lost or wasted somewhere in the supply chain; fossil fuel-based materials need to be phased out; and significant improvements are needed to the way packaging is dealt with after use.
“The world needs more wood. And in the crowded landscapes of Asia, this wood won’t be coming from conventional large-scale plantations, but from millions of dispersed smallholders,” remarked Stephen Midgley during the opening session of PEFC’s Stream Event at the Asia-Pacific Forestry Week (APFW).
“But how can we connect the markets and investment that private sector provides to smallholders in a way that addresses their barriers – such as providing competitive prices for wood compared to other crops?” Mr. Midgley continued.
PEFC’s event was designed for this question; exploring the interface between large-scale private sector and smallholders in the Asia region.
PEFC provides a space for people to come together to jointly determine how our forests should be managed. “We all love forests in one way or the other, and we all wish to be involved with them and feel ownership of them. There is a kind of moral ownership of forests by everyone in society,” Ben explains. “That is why it's important to get everyone involved in a multi-stakeholder process in determining how a forest is managed.” “By having everyone involved, it allows all of us to understand better the different needs of different stakeholders and to try and find the correct balance to meet all of those needs, in a way that allows those forests to be managed sustainably and to be supported by all of us.”