In the beverage industry, smart companies have been responding to the clean label movement for years. But did you know that shoppers, especially Millennials, consider the packaging as an extension of the ingredient list? Are you giving them the clean packaging they’re looking for?
Click this link to find out four critical statistics.
read more/source: http://evergreenpackaging.com/fresh-news/shoppers-seek-clean-labels-and-clean-packaging/
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Metsä Board, a leading European producer of premium fresh fibre paperboards and part of Metsä Group, and the Finnish start-up company Esbottle have been jointly developing an ecological and appealing paperboard flute cup concept that meets the need to reduce the use of plastic. The newly designed paperboard cup is a stylish solution for celebration drinks, as well as lightweight and easy to transport and recycle. It can be personalised using traditional printing methods and special effects. Esbottle, based in Espoo, develops innovative, responsible and high-quality solutions for the beverage and food industry. The innovative shape of the paperboard cup is the result of collaboration between Esbottle and Metsä Board's packaging design team. The classic flute shaped design consists of two parts enabling the cup and base sections to be stored inside each other so they can be transported and recycled efficiently.
Huhtamaki launches ICON® packaging, a breakthrough paper technology, initially for use for ice cream containers and lids, which enables recycling in communities with paper product recycling programs across the United States. This is a significant breakthrough in delivering a sustainable solution for consumers which combines Huhtamaki’s proprietary water-based barrier coating with SFI-certified paperboard and results in the entire package being made with 95% renewable biobased material. This enables the ice cream containers and lids to be recycled along with other paper products such as folded carton packaging. “Our paper-based technology and barrier solutions are the key differentiators in ICON® ice cream packaging. The technology allows ice cream packaging to enter the existing North American recycling stream more easily. At Huhtamaki we are driven by innovation and operational excellence, designing for circularity and developing next generation innovation. ICON® packaging has been developed by Huhtamaki’s Technology and Development (T&D) and operational team as an alternative packaging solution for ice cream. Our teams use their expertise in barrier functionality, paper forming and printing to drive differentiation and deliver game-changing sustainable food packaging to our customers,” explains Ann O’Hara, President of Huhtamaki North America.