In a world in which digital marketing continues to grow, a new brand is still mailing a catalog for the first time every month. That’s not the strange part, however. What is strange is WHO is mailing these catalogs: e-commerce retailers. Amazon, Wayfair, One King’s Lane and Everlane are just a few examples of formerly online-only brands that took the leap into the catalog sphere. Ironically, one such catalog I received in the mail is called “OnlineShoes.com”! Furthermore, brands which have traditionally sold through brick-and-mortar stores are increasingly adding catalogs to drive traffic to both their website and stores. In many cases, these brands have discovered that by adding a catalog to the marketing mix, customer value increases fourfold! According to the Direct Marketing Association, close to 90 million Americans currently purchase from a catalog. Interestingly, nearly 60 percent of them are women. So why do catalogs still work in a digital world? Check out our recent blog to learn more at: https://www.jschmid.com/blog/designed-for-growth-the-catalogs-resurgence/

Siding against Google, a federal appellate court on Tuesday revived a privacy lawsuit brought by Chrome users who said the company wrongly gathered information about their web-browsing activity. In a unanimous 23-page decision, a three-judge panel of the 9th Circuit Court of Appeals reversed U.S. District Court Judge Yvonne Gonzalez Rogers's determination that the plaintiffs consented to Google's alleged practices, which she said were disclosed in various privacy policies. The appellate panel ruled that questions regarding Chrome users' consent to data collection require further analysis, and sent the case back to Rogers for additional proceedings.

While some company leaders may underestimate direct mail's current market position, the channel represents about $40 billion or ~20% of all US offline channel spend. The growing focus on synchronizing digital and…