The new research, which was carried out by environmental experts WSP, and commissioned by Marketreach, has produced a full carbon Life Cycle Assessment of mail. This is the first time Marketreach has looked in-depth at every element, from forest source to end-of-life, via the processing, design, production and delivery stages. It has found that, by taking every opportunity to regenerate, reinvent, reduce, reuse and recycle, mail can contribute to a circular economy, and be part of an effective marketing mix. *New industry-first study by WSP and Marketreach assesses full carbon lifecycle of mail and its contribution to a circular economy *Interactive online tool from Marketreach empowers commercial mail users to determine the carbon impact of different formats across the supply chain *Bold and disruptive creative campaign, including direct mail and out-of-home (OOH) launches today and throughout the planning and delivery teams have been considerate of the environment.

MIDLAND is once again proud to participate in PRINTING United Expo 2025 event in Orlando FL.  Conveying a commitment to the Graphic Arts community, MIDLAND will unveil compelling new products which are innovative, sustainable, and fulfill unmet needs in the market.  Corporate End Users, Brand Owners, Sign, Display & Point of Purchase printers will see MIDLAND’s Fusion Board, a new pulp-based recyclable FSC® certified rigid board that can replace Foamed PVC, Styrene and other plastic based non-recyclable substrates. MIDLAND’s new high bright Digital Edge Uncoated for HP Indigo B2+ Press Technology is the highest quality uncoated grade on the market providing stellar ink adhesion at a value-added price point. MIDLAND’s booth #2345 is a “must” on your list of companies to see at PRINTING United Expo 2025. Stop by our booth and learn how these new products will give you a competitive advantage and boost your bottom line.

The scarcity is real, and for most retailers – the occasional backorder went from a low-grade and fairly infrequent problem to major outages, much of the time, and backorders of 3-4 months are increasingly common. Customer reactions range from anger and frustration to panic that they won’t get what they need. Believe it or not, it’s possible to make the best of a bad situation. A brand’s response to trying situations: returns, backorders, and out-of-stocks, can make or break your customers’ perception. So what moves make sense? First, your customer has an immediate need. So when possible, sell what’s available today (SWAT). Something that can fill that is far superior to a perfect solution that’s available in 4-6 months. You need a reliable inventory system, and a knowledgeable staff that’s empowered and capable to direct customers to the right solution that’s available on hand, or smart website algorithms that can suggest an appropriate alternate product. But what if offering an alternative product is not possible? Then it becomes about managing expectations, communicating early and often, and empathizing with the customers’ likely frustrations. More at: https://www.brandunited.com/article/supply-chain-woes-communicating-customers/