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Study: Real-time personalization directly drives retail sales

Most consumers are more likely to purchase when experiences are truly personalized, yet most brands still miss the mark despite heavy investments in personalization.

That’s according to a new report from customer data cloud provider Amperity, which found that 74% of consumers are more likely to purchase when they receive a truly personalized offer or recommendation. And 69% are more likely to buy when retailers adjust offers instantly while they browse.

While consumers expect recognition, they rarely get it, according to Amperity. Most (83%) consumers want retailers to remember them, including preferences and past purchases.

Study: Real-time personalization directly drives retail sales | Chain Store Age

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