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FSC revises the policy on how retailers and brands promote with the FSC marks

To align with anti-greenwashing regulations, FSC is now revising the FSC Trademark Use Guide for Promotional Licence Holders The guide sets the rules for how retailers and brands may use FSC trademarks to promote their commitment to sustainable forestry.

Why this revision matters

The revised guide is a key step in reinforcing FSC’s anti-greenwashing position. It will introduce clear rules for trademark use, ready-to use promotional statements, and practical guidance to help promotional licence holders communicate with FSC.

Timeline and implementation

The publication of the revised FSC Trademark Use Guide is planned for 1 June 2026, with the updated requirements becoming effective on 1 September 2026.

FSC revises the policy on how retailers and brands promote with the FSC marks | fsc.org

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