Introducing Plastic Alternative– Fusion Board from MIDLAND

A book chronicling the 250-year history of the U.S. postal system is now available for purchase. “Delivering for America: How the United States Postal Service Built a Nation” was written by James H. Bruns, a former director of the National Postal Museum. The book explores the integral role of USPS in American history, from its role in early colonial days to becoming a critical communication lifeline for our service members serving abroad, to future-facing innovations such as automated sorting machines and electric vehicles. The Postal Service was founded on July 26, 1775. As the nation grew bigger, the mail made it smaller, offering a way for people from Colonial-era cities in the Northeast to reach the limits of a frontier that was racing westward from the Appalachian Mountains to the Mississippi River, to the Golden Gate of California, up to the gold fields of Alaska, and across to the tropical shores of Hawaii. As the nation moved — from colony to country, from horses to rail, from air to space — the Postal Service has found ways to use every cutting-edge advance to deliver to Americans the words that help them understand themselves, each other, and their place in the world.

Founded in 1775 — before the founding of our country, in fact — the United States Postal Service is celebrating 250 years of continuous service. In a statement on its website about the impressive achievement, the agency notes, “On July 26, 1775, a year before declaring independence from Great Britain, members of the Second Continental Congress appointed Benjamin Franklin the first American Postmaster General at a meeting in Philadelphia. Our founding fathers knew that a robust, reliable, and secure means of exchanging information was critical to unify the distant parts of our nation — and to maintain unity once we achieved independence.” So not only is Ben Franklin a pillar of the print community, he is also the father of the mail space as well. An impressive legacy to say the least.

Quad/Graphics, Inc. announced a collaboration with Google Cloud to leverage its cloud services in the development of a data, creative and personalization powerhouse. Quad’s leading-edge solutions are designed to give advertisers and marketers exceptional accuracy, transparency and cost-efficiency in making direct connections – on-line and off-line – with their customers. By empowering Quad’s proprietary data stack with Google Cloud’s artificial-intelligence (AI) optimization capabilities and large language models (LLMs), Quad’s new AI-driven solutions will enable brands to create highly personalized content at scale across multiple marketing channels. In addition to providing image generation, processing, content creation, layout design, translation and more, the innovative, data-driven offering from Quad will address the complex challenges of managing large product catalogs and diverse audience segments.