In a surprise move following a series of consecutive downgrades, Brian Wieser has boosted the outlook for U.S. ad-spending growth this year to 6.0%. That's nearly double the percent change he…

Amazon is looking to expand its lucrative ad business by selling the technology that powers it to other retailers. In an email to Chain Store Age, the online giant announced a new program called Amazon Ad Retail Service that lets other retailers use its own tools to showcase ads on their own websites. Built on the hosted Amazon Web Services platform, it enables retailers to show product ads on their search, browse, and product pages to help customers with product discovery and purchase decisions. The ads can incorporate availability and price, in addition to contextual information such as shopper search query, category or product being viewed to help ensure customers see ads for desired and available products.

Carriers pivot to chasing profitable customers rather than protecting market share Legacy parcel carriers FedEx and UPS have begun to discontinue commercial discounts, previously offered in response to increased market competition, prioritizing instead high-yield shipments and profitability to better meet Wall Street expectations, according to the TD Cowen/AFS Freight Index published this week. Businesses are paying more per package shipped with FedEx (NYSE: FDX) and UPS (NYSE: UPS) as the couriers’ ground networks lose volume at the bottom end and replace some of that with express volume as customers trade down in service levels. The shift of cost-conscious shippers to alternative providers with slower, cheaper services is reflected in the ground parcel cost per package reaching a record high of 32% above the index’s 2018 baseline during the second quarter.