An ambitious regulatory framework can drive progress, but only if it’s clear and predictable

Few eras in recent history have seen as much geopolitical and regulatory unpredictability as the one we’re experiencing now. When considering EU regulations, one thing is clear: significant changes are on the table and the EU has an ambitious simplification agenda. It is streamlining its legislation to become more competitive and reverse economic decline.

As new laws take shape in the EU, especially the Packaging and Packaging Waste Regulation (PPWR), the real impact will depend on what comes next. The delegated and implementing acts, known as the secondary legislation, will define what counts as recyclable, how packaging should be designed, and how it must be labelled. In other words, they will set the rules that matter most in practice.

Our sector is getting ready to comply with the PPWR requirements. Changing the PPWR would undermine predictability, create legal uncertainty, and penalise those who have already taken actions to align with the new requirements.

The EU Deforestation Regulation (EUDR) simplification proposal has created significant uncertainty. The implementation of the EUDR is expected to start at the end of December for large companies; however, we still do not know the final requirements as of November. This uncertainty creates an additional burden for companies like Metsä Group, which have already invested heavily to comply.

An ambitious regulatory framework can drive progress, but only if it’s clear and predictable

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