When WPP's GroupM unveiled a new data ethics tool earlier this year, it raised questions about what others were doing to create tools, guidelines and policies governing the ethical use of consumer data. To find out, MediaPost teamed with Advertiser Perceptions to field a survey of advertisers and ad agency executives. The study, conducted in early September, found that less than half currently have or are planning to develop such policies -- even though the potential for liabilities continues to grow. More than half said they have no plans (23%) or are not sure if they will (32%).

Oakley and Meta are teasing a Super Bowl spot featuring the brands’ smart glasses and a cast of celerities.  “Created by Mother Los Angeles, the Big Game spot will be set against the backdrop of one of sport’s biggest moments, and stars director Spike Lee, streamer and influencer iShowSpeed, former NFL player Marshawn Lynch, PGA Tour star Akshay Bhatia, and Olympians Kate Courtney, Sky Brown, and Sunny Choi,” according to Little Black Book. “In the full ad, each of these talents will showcase the capabilities of Oakley Meta’s Performance AI Glasses in high-energy, and visceral ways.  This is Oakley’s first Super Bowl spot. “The Super Bowl push comes after Oakley Meta launched in July 2025. The brand represents a collaboration between Oakley and Meta, combining the eyewear maker’s athletic-focused design with Meta’s AI technology. It’s tailored specifically toward athletes rather than general consumers,” according to Adweek.

With 48 participating nations, 104 matches and 16 host cities, the 2026 FIFA World Cup will be the biggest one yet — and brands and retailers want in on the hype. While the World Cup is more than seven months away, tickets are already on sale, and companies are getting involved now. Adidas, one of the official partners of the games, debuted its official Trionda game ball in October and rolled out home kits for 22 partner federations — including Italy, Mexico and Spain — this week. Nike is putting the finishing touches on “an exciting new apparel innovation platform” and “several football streetwear collections,” CEO Elliott Hill announced on a Sept. 30 earnings call. Coca-Cola FEMSA — the largest franchise bottler of Coca-Cola trademark beverages in the world, by sales volume — is finalizing World Cup marketing campaigns around Coke Zero.