In this episode, Cory Connors welcomes Kristen Clark to explore why paper, especially paperboard from Metsä Board, is a sustainable packaging material. Kristen shares her journey from consumer packaged goods marketing to her current role at Metsa Board, highlighting the company’s deep commitment to sustainability and innovation. The conversation covers forest management, circular manufacturing practices, and the role of paperboard in replacing plastic packaging. Key Topics Discussed: Kristen’s career path from CPG marketing to sustainable paperboard Overview of Metsä Group and its cooperative model with 90,000 Finnish forest owners How Metsä Board uses every part of the tree to minimize waste Bioenergy generation from bark and branches Reforestation practices: planting 4–7 trees for every one harvested Lightweight yet strong paperboard that reduces carbon footprint Circular side-stream applications, including animal bedding and soil improvement Metsä Board’s goal to be fossil-free by 2030 (currently 89% there) Water efficiency and process improvements Paperboard’s role as a plastic alternative and common missteps in adoption Metsä Board’s packaging design teams in Finland and the U.S. Extended Producer Responsibility (EPR) laws and their impact on paper recycling Virgin vs. recycled fiber: why both are needed for a healthy recycling loop

Goodwill’s digital strategy is paying off: Its online marketplace, ShopGoodwill.com, just logged its biggest year ever, turning donated goods into hundreds of millions of dollars for the nonprofit’s workforce programs. The online auction site, which allows local Goodwill organizations to sell donated items nationwide, generated about $450 million in gross merchandise value last year, up 22% from 2024, according to the company. That marked the highest annual total in its 26-year history, as demand for resale climbed amid inflation, tariffs and growing interest from younger shoppers. Even so, ShopGoodwill.com still accounts for less than 10% of Goodwill’s overall retail revenue, according to the charity, underscoring how much room it still has to expand.

Carriers pivot to chasing profitable customers rather than protecting market share Legacy parcel carriers FedEx and UPS have begun to discontinue commercial discounts, previously offered in response to increased market competition, prioritizing instead high-yield shipments and profitability to better meet Wall Street expectations, according to the TD Cowen/AFS Freight Index published this week. Businesses are paying more per package shipped with FedEx (NYSE: FDX) and UPS (NYSE: UPS) as the couriers’ ground networks lose volume at the bottom end and replace some of that with express volume as customers trade down in service levels. The shift of cost-conscious shippers to alternative providers with slower, cheaper services is reflected in the ground parcel cost per package reaching a record high of 32% above the index’s 2018 baseline during the second quarter.