Amazon unveiled its Best Books of 2025 list. Patrick Ryan’s Buckeye claims the No. 1 spot, chosen by the Amazon Editors for its captivating multigenerational storytelling. The top five also include Virginia Evans’ The Correspondent, Nina Willner’s The Boys in the Light,Ocean Vuong’s The Emperor of Gladness, andCharlotte McConaghy’s Wild Dark Shore.
Explore the top 10 picks of 2025 below and discover the full Best Books of the Year list on amazon.com/bestbooks.
Related Posts
Ahead of an expected global conversion to more advanced barcodes in the next couple years, Amazon is collaborating with additional packaging partners to highlight the benefits of serialization. Wisconsin-based Menasha Packaging announced its partnership on anti-counterfeiting program Amazon Transparency in September, and company leaders shared more at Pack Expo in Las Vegas.
Amazon Transparency dates back to 2017. For participating single products or multipacks, Amazon assigns unique 2D alphanumeric codes to each unit sold as a way to combat counterfeits. Other benefits for sellers may include getting a higher listing on Amazon, bumping down unauthenticated products. This can be especially useful to emerging brands working to build credibility, Menasha noted.
Direct mail and digital ads are the ultimate power team. While compelling on their own, together they make a larger impact on the consumer, but this is increasingly difficult to achieve in the wake of the phasing out of third-party cookies. For years, direct marketers have run cross-channel marketing programs that use third-party cookies to track user behavior across websites – we all see those ads that seem to follow us around online. In response to European and CA privacy regulations, third-party cookies have largely already been phased out by most browsers (now only relevant 40% of the time), such as Apple’s Safari and Google’s Chrome, which will fully phase out cookies in 2023. So, if cookies are going away and direct marketers want to reach consumers at the same time across channels to lift and improve response, what do they do?
The scarcity is real, and for most retailers – the occasional backorder went from a low-grade and fairly infrequent problem to major outages, much of the time, and backorders of 3-4 months are increasingly common. Customer reactions range from anger and frustration to panic that they won’t get what they need. Believe it or not, it’s possible to make the best of a bad situation. A brand’s response to trying situations: returns, backorders, and out-of-stocks, can make or break your customers’ perception. So what moves make sense? First, your customer has an immediate need. So when possible, sell what’s available today (SWAT). Something that can fill that is far superior to a perfect solution that’s available in 4-6 months. You need a reliable inventory system, and a knowledgeable staff that’s empowered and capable to direct customers to the right solution that’s available on hand, or smart website algorithms that can suggest an appropriate alternate product. But what if offering an alternative product is not possible? Then it becomes about managing expectations, communicating early and often, and empathizing with the customers’ likely frustrations. More at: https://www.brandunited.com/article/supply-chain-woes-communicating-customers/