Gen Z Opens it: The Power of Direct Mail

In a world dominated by likes, swipes, and scrolls, it might sound counterintuitive—but young adults are drawn to direct mail and the tangible, personal connection it brings.   

Gen Z (those born in the late 90s to early 2010s), the first fully digital-native generation, isn’t just glued to their screens. They’re actively engaging with marketing that shows up offline—especially in the form of tangible, thoughtfully designed mail.

Gen Z Is Paying Attention to Print

Raised in a digital world, this generation craves authenticity, tangibility, and real-world experiences that stand out from the constant scroll of online content.

Gen Z grew up digital, but that also means they’re used to being constantly advertised to—on every platform that they interact with. Digital fatigue is real. For brands seeking to cut through the noise, direct mail is emerging as a go-to tactic for meaningful and memorable engagement with this powerful audience.

Gen Z Opens it: The Power of Direct Mail

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