Marketing isn’t getting any easier. Audiences are more sophisticated, more skeptical, and more overwhelmed than ever.
Print has the power to cut through the noise, build trust and connect in meaningful ways. From boosting sustainability credentials and inspiring brand loyalty to enhancing creative design and working seamlessly with digital campaigns, print delivers results across the customer journey.
Join Sappi for “11 Ways to Get More From Your Marketing Today” at 1:00 p.m. ET on Thursday, September 25.
WHAT'S NEW? WHAT'S NOW? WHAT'S NEXT? As we approach a new year, these are the questions marketers should be asking. The world has been flipped upside-down and it’s critical that you question everything. Join the FWD forum as three industry partners provide answers, case-studies and a clear blueprint as you begin creating your own way FWD. Who should attend? Anyone involved with print, data & analytics and digital marketing are guaranteed to take away actionable items. Don’t miss this opportunity to create sustainable growth! January 27, 2021 10:00 AM - 12:30 PM Pacific Register at: https://zoom.us/webinar/register/WN_c0Y_HYBLQ-q5zDvRTo88Lg
Creative and analytics teams are drastically different disciplines, driven by different personalities and workflows, which means that merging them takes purposeful planning. The timeline is the first big challenge. The creative team looks ahead, creating new campaigns to be launched in the future while analytics teams review the past, examining what happened and translating that into recommendations that apply to the creative team’s work. Additionally, the speed at which the creative team moves is another difficulty, making the task of stepping into the communication flow feel like stepping into a four-lane highway. But, it’s worthwhile! Data-driven creative performs better due to increased relevance and enhanced understanding of customer behavior. see more at: https://www.jschmid.com/blog/left-brain-creative/
A Swedish furniture and home decor giant is celebrating a key milestone with nine months of promotions.
Ikea U.S. is launching a 40-week long customer appreciation campaign in celebration of its 40th anniversary. Now through June 29, customers can take advantage of exclusive product offers, gift card giveaways, limited-edition Ikea apparel, and special in-store events.
"Since opening our first U.S. store in 1985, we've grown and adapted to meet the evolving needs of our customers," said Jordi Esquinas Gimenez, chief commercial officer at IKEA U.S. "What remains constant is our commitment to making well-designed, high-quality home furnishings affordable and accessible. This campaign is our way of celebrating our customers – thanking them for 40 years of trust and looking ahead to what we can build together in the future."