Beyond Inc. changing name again in new rebranding effort

The retailer has also opted to shift production origins and consolidate buying to lower the cost of goods. Costco is changing its product assortment “where appropriate” to mitigate the impact of tariffs, executive vice president and CFO Gary Millerchip told analysts during a Q4 earnings call. For instance, the retailer is leaning into its private label Kirkland Signature products and ramping up domestically sourced items, such as health and beauty, live goods, tires and mattresses. “We believe our expertise in buying and the flexibility afforded by our limited SKU can give us greater agility to navigate the current environment and minimize the impact of tariffs,” Millerchip said. Kirkland Signature products, in particular, continue to help the retailer deliver alternatives to some tariff-impacted goods, Millerchip said. In Q4, Costco launched more than 30 new Kirkland Signature items, such as grass-fed beef sticks, organic extra-firm tofu, apparel items and the “combo calzone,” which is the retailer’s latest addition to the food court menu.

A lot of ink has been spilled over the years about the critical role paper selection plays in direct mail marketing campaigns. This blog post isn’t about that. For one thing, it’s a big subject that deserves entire webinars, conference sessions, and content pieces. And samples, lots of them! So size, weight, finishes, sustainability, and of course, budget will have to wait. For another, I want to talk more broadly about recognizing how paper can be sustainable as well as inspiring. As something of a papertarian, I know how paper can fire up the imaginations of marketers, creators, and consumers everywhere. But up until a few years ago, I didn’t know much about the positive story about paper as a renewable resource. Sure, I recycled as much as possible personally, but there was so much I had to learn When the Paper + Packaging Board was established, I started to follow its promotional campaigns. I especially liked “How Life Unfolds,” which offered information and guidance to the public about paper and packaging usage and recycling. The video ads were especially effective in providing ideas for recycling everything from pet food bags to mail. And the Faces of the Forest series gave quick profiles about people in forest management at ground level. That’s a perspective often missed in discussions about sustainability. I’ve written previously about the Temple University studies about how advertising is more effective on paper compared to digital channels, often making it a smart choice. Combined with more awareness about innovations in paper vs. plastic (and its environmental impact), it became more apparent to me that paper is a responsible choice as well.

Mattel’s goal is to keep prices as low as possible, according to executives.  “We’re committed to the uninterrupted supply for a wide range of high-quality products and providing the right balance of price and value for our customers,” said Ruh, who joined the company roughly two months ago.  With nearly 80% of toys imported to the U.S. coming from China, the category could prove to be especially vulnerable to the impact of tariffs. That is on top of a consumer base that is already stating prices will impact their purchasing behaviors during the back-to-school season, per an ICSC report.  However, CEO Ynon Kreiz doesn’t see consumers as any more price sensitive compared to a year ago, as the company has been working “very closely with our retail partners when we consider pricing” headed into the second half of the year and the holiday season.  The company expects the total tariff exposure for this year before any mitigating actions to be under $100 million. Mattel last quarter forecast a $270 million impact from tariffs.