Customers saved billions while shopping Amazon’s millions of deals during Amazon’s biggest Prime Day shopping event yet. Prime members purchased millions of Alexa-enabled devices, and the Ring Battery Doorbell and Fire TV Stick HD were two of the event’s best-selling items
Amazon-Prime-Day-2025-Delivers-Record-Sales-and-Savings-in-Expanded-Four-Day-Shopping-Event – US Press Center
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Crafting direct mail that captures attention and inspires action is both an art and a science. With digital noise at an all-time high, direct mail stands out for its ability to connect in a personal, tangible way. The USPS’s Irresistible Mail website remains a fantastic resource for fresh ideas, and it’s worth exploring at irresistiblemail.com to stay inspired by the latest trends. Here are several strategies to make your direct mail truly irresistible: 1. Interactive Technology: Enhanced QR Codes: Augmented Reality (AR): Near Field Communication (NFC). 2. Sensory Engagement: Tactile Elements: Scented Inks: Temperature-Changing Inks. 3. Personalization and Data-Driven Content: Variable Data Printing (VDP): Predictive Offers: Geotargeted Messaging:
Melanie De Caprio, VP of Marketing at SG360°, discusses the key findings of a recent study confirming how B2C marketers value personalized direct mail as part of their marketing mix, and why consumers — especially digital natives — enjoy receiving relevant direct mail pieces. View short video at: https://www.piworld.com/xchange/digital-printing/study-confirms-marketers-consumers-preference-relevant-direct-mail/#ne=d7f0e6e16b0d037f71fc050491da5623&utm_source=today-on-piworld&utm_medium=newsletter&utm_campaign=2021-10-07
Early October will see two major retailers get an early start to the holiday promotional season.
Once again, Amazon is officially kicking off its holiday promotional season with a sales event called Prime Big Deal Days, and Target is competing with an overlapping edition of its “Target Circle Deal Days” early holiday blockbuster.
For the fifth consecutive year, Amazon is offering a fall version of its Prime Day sales extravaganza. The online giant debuted Prime Big Deal Days, the fall version of its annual Prime Day 48-hour sales extravaganza, in October 2022.
For the fourth consecutive year, Target is running a fall early holiday promotion that is competitively timed with Prime Big Deal Days. Previously a weeklong event called Target Circle Week, Target Circle Deal Days will run Oct. 6-7