Men’s Journal Makes A New Return to an Old Format
Men’s Journal announced today that it’s returning to print after a more than two year hiatus with a Summer Edition launching this month. It will also be a substantial relaunch, coming in at 100 pages, according to the press release.
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Walmart ultrafast drone delivery takes off in Atlanta
Walmart continues expanding the availability of drone-based delivery that can arrive in as little as five minutes.
The discount giant is building on a longstanding partnership with Wing, an on-demand drone delivery provider powered by Google’s parent company Alphabet, to launch ultra-fast drone delivery from six Walmart Supercenter stores across metro Atlanta.
Walmart products eligible for drone delivery include grocery items, last-minute gifts, household goods and over-the-counter medicine. According to the retailer, its drone deliveries average a five-minute or less flight time.
To receive drone delivery from Walmart, eligible customers can place an order through the Wing app and, at checkout, confirm the precise delivery location on their property. Once loaded onto one of Wing’s automated drones, the order cruises at approximately 60 MPH and about 150 feet off the ground.
Upon arrival, the drone lowers the package to the ground with no assistance needed. Wing operates within FAA guidelines, flying their drones beyond visual line of sight (BVLOS) up to a six-mile aircraft range from the store.
IAE Rolls Out ‘Greenwash Prevention Toolkit’ (mediapost.com)
The Institute for Advertising Ethics (IAE), which in February announced it was expanding its curriculum and certification program to include so-called "greenwashing" prevention, this morning unveiled a new "Greenwash Prevention Toolkit" to help individuals and companies in the ad industry avoid the practice. The toolkit includes a new "Environmental Advertising Integrity Checklist," a guide on "Prevention Mechanisms," and a template for planning strategies over windows ranging from 30-days to one year.