Men’s Journal Makes A New Return to an Old Format

Marketing in a pandemic…how the heck do you do that?? A lot of us in the marketing world – including yours truly – have given this question quite a bit of thought since the start of the novel coronavirus. It’s been a crazy, frightening and ever-changing situation that seems to still be evolving more than half a year since it began. With many Americans cutting down their spending at this time, every blog post, advertisement or social media post might make you feel like Prince John and The Sheriff of Nottingham – the infamous villains in Robin Hood who regularly take advantage of the people of Nottinghamshire. In reality, all you really want to do is get the word out in a way that’s ethical, responsible and connects your product or service to people who feel it will make their life better. So, how do you responsibly go about marketing in a pandemic? click read more below...

March came in like a lamb and went out like a roller coaster ride in the U.S. ad marketplace, according to just-refreshed data from Guideline's U.S. Ad Tracker. The index, which decelerated to 2.4% in February -- the worst expansion since the last ad recession ended -- bounced back to a 7.8% gain in March, implying a relatively healthy signal for the U.S. ad marketplace despite continuing concerns about the nation's economy, the macroeconomy, and geopolitical instability that have some economists predicting another looming recession.

Join Brent Niemuth, President, as he jet-sets across Europe's cultural highlights in a journey through the French Riviera, Italy, the Swiss Alps, and Spain. At each destination, Brent draws from the local landmarks to reveal a unique facet of branding. This time, Brent draws inspiration from the top of the Alps in Lausanne, Switzerland. Welcome to a series where culture meets branding insights, delivering quick and practical insights that redefine your understanding of brand identity and success. Watch video at: https://jschmid.com/branding-abroad-the-swiss-alps/