At Adobe Summit – the world’s largest Digital Experience Conference – Adobe announced major product innovations that will empower brands to optimize their entire content supply chain with generative AI. For most organizations, their content supply chain – the end-to-end business process that every company needs to deliver the content required for marketing campaigns and personalized customer experiences – is a web of disconnected workflows, teams and systems that often break down. At the same time, the demand for content that is personalized and engaging is exploding. Adobe has an integrated set of best-in-class products to help companies automate and optimize their content supply chain. With Adobe GenStudio, Adobe will be releasing a new generative AI-first offering that lets marketing teams quickly plan, create, manage, activate and measure on-brand content.

For the generations that grew up on Blue’s Clues, mail time is pretty few and far between these days. As a Gen Z/millennial “cusper,” Emily Loof, development and marketing manager at education nonprofit Colorado Youth for a Change (CYC), said she’s pushed for an increased use of direct mail in her current and past roles. Since last year, she said CYC has “about doubled” its direct-mail marketing budget. In addition to seeing increased donations, Loof said she’s also received feedback that indicates younger people may be itching for more things in their mailbox. One person “tagged our organization on Facebook and said, ‘This is so cool. Like, I never get letters from people that I donate to,’” she told us. Given growing data-privacy concerns, clutter in online advertising, and demand for brand authenticity, some marketers we spoke to said the best way to reach younger consumers could be through some good ol’ fashioned snail mail.

Amazon is in discussions with a longtime partner about the path going forward. The online giant said it is discussions with the U.S. Postal Service about its future relationship and considering its options before its current contract expires, reported Reuters. The current agreement between the two parties expires in October 2026. Under the current agreement, Amazon accounts for roughly 7.5% of the agency’s revenue in 2025, according to The Washington Post, which also said that Amazon was considering cutting ties with the USPS. But in e-mailed remarks to Chain Store Age, Amazon said that, from the start, "we have disagreed with the framing of the Washington Post’s piece." "It's not our plans to cut ties with the USPS— in fact it's the opposite," Amazon told Chain Store Age. "Without a doubt, our goal is to continue working with the USPS, as we have done for the past 30+ years and are going to continue to push to reach an agreement."