The choice between mailers and boxes has traditionally meant trading speed for protection. Mailers offer efficiency, while boxes provide the cushioning needed for fragile items. This binary approach creates inefficiencies across thousands of shipments, particularly as consumer expectations and regulatory requirements intensify. Consumer expectations and regulations are forcing brands to rethink their packaging. Shoppers increasingly favor environmentally responsible brands, making sustainable packaging a growth driver, not a tradeoff. At the same time, tightening laws like California’s SB 54 and expanding Extended Producer Responsibility requirements are accelerating the shift. The traditional choice between mailers and boxes is being redefined by hybrid solutions that deliver box-level protection with mailer efficiency. For fulfillment operations navigating rising costs, tightening margins and increasing sustainability pressure, WaveKraft recyclable, padded mailers represent a shift in how protective packaging can meet operational, regulatory and consumer demands.

Sustainable recycling management is becoming increasingly important in trade and industry. Colorful recycled paper from Koehler makes PresentFill® boxes and fill material more environmentally friendly. A product’s packaging is crucial for 70 percent of consumers in their decision to buy. The circular economy is thus increasingly becoming a strategic topic in the sustainability efforts of trade and industry. In addition to transport containers, packaging includes fill material to protect the packed goods. The fact that packaging is increasingly being considered with regard to environmental protection and recyclability has been conducive to the success of the Bavarian company PresentFill®. Company founder Gerald Göbel started producing filling and padding material in 2013. The “raw material” in the form of recycled paper has been delivered ever since by the Koehler Paper Group from their factory in Greiz, Thuringia. There, the family company produces recycled paper from 100% secondary fiber material, proving, through the use of brilliant colors, that sustainability can be colorful.

Fortis Solutions Group LLC ("Fortis"), a leading provider of high impact printed packaging solutions and a portfolio company of funds managed by Harvest Partners, LP, announced the acquisition of Identi-Graphics, Inc. based in Montgomery, Illinois. Terms of the transaction were not disclosed. Identi-Graphics is a manufacturer and printer of pressure sensitive labels and flexible packaging products serving the snack, bakery, confectionary, cosmetic and chemical end markets in the U.S. and Canada. The company specializes in the printing of bar wrappers for the nutritional supplement industry, in both heat and cold seal applications. Fortis President and CEO John O. Wynne, Jr. said, "Fortis is excited to bolster its flexible packaging and label capabilities in key end-markets with the acquisition of Identi-Graphics. With its great technical aptitude and central location, Identi-Graphics is well positioned for future growth. We welcome the experienced Identi-Graphics team and look forward to working with them."