Costco Wholesale Corp. ecommerce sales grew at nearly twice the rate of net sales in Q3, which also marked the sixth consecutive quarter of double-digit year-over-year online growth.
Costco ecommerce sales grow more than 10% again in Q3
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Despite objections by the ad industry and business groups, California's Attorney General Xavier Becerra said Wednesday he will begin enforcing the state's new privacy law. “Today we begin enforcement of the California Consumer Privacy Act,” Becerra stated. “We encourage every Californian to know their rights to internet privacy and every business to know its responsibilities.” He added: “The website of every business covered by the law must now post a link on its homepage that says ‘Do Not Sell My Personal Information.'”
Bob Hoffman is a man worth listening to. Especially when he’s talking about advertising. Bob is an adland icon. The founder of the Hoffman/Lewis agency in California, he has created campaigns for McDonald’s, Shell, PepsiCo, Bank of America, you name it... The century-old Greater San Francisco Ad Club made him their “Ad Person of the Year” in 2012. And now Bob Hoffman is the man exposing the vast fraud of digital advertising. He has spoken out about a world where a single “bot” computer programme can generate a billion fraudulent ad impressions a day, without that ad ever having been viewed by human eyeballs. This great swindle is on track to become the second largest source of criminal activity in the world by 2025, second only to drug trafficking, Hoffman suggested recently. Click Read More below for additional information.
Apparel retailer Carve Designs is trying to find a balance this holiday shopping season, selling items at full price, while also offering promotions during a suitable (and limited) window and “protecting” key inventory.
The Cyber 5 — or the period from Thanksgiving through Cyber Monday, also called Cyber Week — has become cyber month, said Megan Porteous, chief revenue officer at Carve Designs. She was previously the brand’s vice president of ecommerce and performance marketing. The retailer primarily sells sustainable apparel. It says 99% of its apparel products come from sustainable materials, including all of its swim collection. Additionally, it says all the cotton it uses is organic.
Carve Designs first participated in Cyber 5 promotions in 2023. Last year, it launched a gift-finder quiz and introduced a gift-with-purchase incentive.
“We’re still figuring out what makes the most sense for us as far as how heavy to participate,” Porteous told Digital Commerce 360. “It’s certainly something we saw tremendous results from last year. The whole fall selling season has completely changed because of it.”