Did you know that messing up can be good for your brand in the long run? Find out more with Lauren Ackerman, VP of Client Strategy at J.Schmid as she walks through the five key moments that drive customer loyalty.
watch video at: https://www.jschmid.com/blog/5-key-moments-that-drive-customer-loyalty/
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When Debbie’s crisp and pickle sandwiches weren’t getting much love, she and her sons turned to Canva to give their small business a fresh look. Then, with a new logo, menus that stood out, and social posts people actually noticed, Debbie & Sons quickly went from pickle to prosperity. This charming story sits at the heart of our latest UK brand campaign, proving that good design can take ideas from ordinary to extraordinary.
Launching our ‘Really, Really Good Design’ campaign is taking creativity beyond the screen and into everyday life – from a limited-edition sandwich collaboration to bold billboard takeovers – to celebrate the transformative power of design.
Our new campaign takes a playful spin on a serious truth: great design can be the difference between a good idea and a thriving business. Britain is full of brilliant ideas, but many struggle to bring them to life visually.
In a world where first impressions matter more than ever, good design has shifted from luxury to necessity. It’s the difference between a presentation that gets polite nods and one that gets genuine excitement, or a social post that gets scrolled past versus one that stops thumbs in their tracks.
Nike is renaming its world headquarters in Beaverton, Ore. in honor of its co-founder and first employee Phil Knight.
Now known as the Philip H. Knight Campus (PHK), the company said Tuesday that the renamed 400-acre property will serve as a tribute to Knight’s ongoing legacy, as well as a permanent reminder of the founder’s mentality that Nike employees are encouraged to bring to work every day.
Beyond a dedication, the new name “represents a living expression of Nike’s roots and a powerful reflection of Knight’s enduring spirit: restless, bold and forever believing in what’s possible,” the Swoosh said in a statement.
The first stage of the campus, dedicated in October 1990, united Nike employees – who previously had been scattered across a couple dozen buildings throughout Portland, Oregon – into six buildings that took the names of elite athletes, including Joan Benoit Samuelson, Michael Jordan, John McEnroe, Steve Prefontaine and Mike Schmidt.
Nike’s explosive growth in the 1990s, and the hiring spike that ensued, prompted an expansion that roughly doubled the size of the campus, with new buildings named after Nike athletes such as Ken Griffey Jr., Mia Hamm, Jerry Rice and Pete Sampras.
The U.S. advertising marketplace fell 4.6% in September vs. the same month a year ago, marking the fourth consecutive monthly decline, and suggesting the beginning of a new U.S. ad recession. While the June-September 2022 declines compare with healthy gains for the same months a year ago, the 2021 boom was also the beginning of downward trend (see chart above). The new monthly data comes as major agency holding company forecast units have been reaffirming double-digit growth expectations for calendar year 2022 and mid-single-digit gains for 2023, at least at this point.